Our approach to graphic design is based on the following principles:
Good design takes time and co-operation. We understand that design is a business investment and as a result we will involve you in the process as much as possible. We want you to feel as passionate about the project as we do.
There’s no need to over egg the pudding. Sometimes less is more.
We aim to make sure that every project we do has a long shelf life. A really good piece of design should be timeless. Short term fixes inevitably require more time and effort than doing the project properly in the first place. We believe in all round efficiency.
We believe that it is every business’ responsibility to make sure that the work they produce doesn’t have a detrimental effect on our environment and whenever possible should try to use recycled materials.
We want you to get value for money when it comes to graphic design. We will work with you to develop and refine your ideas and wherever possible suggest alternatives that you may not have thought of. We are open about our strengths and weaknesses and if there is something that we cannot do personally, we will inform you of our intentions to bring someone on board who can.
We believe in being truthful in advertising and marketing. As a consumer we know what it is like to be disappointed by a sub-standard service or a false claim. We like it when businesses exceed our expectations rather than fail to match up to them.
You know your business; we don’t. Sometimes we might ask apparently simple questions about your business, but the more information we have about what you do, the better prepared we will be to deliver the right solution.
What we know about is graphic design. Every decision we make about a design solution is calculated and made for a reason. We want the aims and objectives of your business to be visually communicated in the best and most potent way possible.
Some say good design can be a risk. Yes, it takes a bold client to do something different from their competitors, but we believe it is more of a risk to blend in with the crowd than to stand out. Our aim is not to see your business fail, we want to see you grow and develop and push forward to bigger and better things.
We want to create you something beautiful. We want our designs to stir emotions and ask questions. We have the utmost pride in our work and will stop at nothing to find the right solution to your needs.
We believe in what we do and the benefits of good design. Good design doesn’t have to be unachievable to the small business owner – there is always an effective solution available. Design is about solving problems as much as attracting the eye.