Bully’s Special Sauce

Graphic Design, Print Design

All four bottle design concepts

All four bottle design concepts.

Mock-up of the full BBQ sauce label design.

Mock-up of the full BBQ sauce label design.

Detail of the bottle neck label design.

Detail of the bottle neck label design.

Detail of the main label design for the BBQ sauce bottle

Detail of the main label design for the BBQ sauce bottle.

 

Website Design & Build

Project Brief

Following on from the WordPress website design and build we produced for the legendary TV show Bullseye, we were asked by Andrew Wood and his team to devise a series of table sauce labels for an upcoming pitch they had planned.

The brief was simple; the label needed to look similar enough to similar products on the shelves, but still retain enough of the existing Bullseye brand elements to keep it easily identifiable and unique.

The Solution

After researching existing competing products, in order to emphasis the use of the sauce as a condiment for BBQ food and grilled meats, we added textured backgrounds and chunky woodcut type alongside the familiar Bullseye logo. Different colours were used to differentiate the various varieties of sauce in the range.

After the label designs were produced, we used Photoshop to mock up a series of promotional shots with the labels superimposed onto glass bottles. We opted to use glass bottles for these shots to emphasis the quality of the product.

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