Branding & Identity, Logo Design, Print Design
Logo, Branding and Corporate Stationary Designs
After leaving her previous employer, Hampshire-based Tamsyn Howard commissioned Portsmouth’s Flint & Tinder with the task of creating a logo and brand identity for her new business Flashpoint Consultancy.
Tamsyn’s brief was that se wanted the identity to be bold, contemporary and not specifically feminine.
The final approved brand identity was designed around both the connotations of the business name and the tagline ‘Ignite Your Potential’, devised and proposed by Flint & Tinder. This identity mainly uses a stylised flame emblem as the visual focal point. The flame theme was then further incorporated with the use of dark charcoal textures as backgrounds to the emblem.
The rest of the identity was created with the use of select modernist sans-serif typefaces and a colour palette devised from the colours used with the flame emblem.