Your Lifestyle Angel
Branding & Identity, Logo Design, Print Design, Web Build, Web Design
Logo Design, Branding, Corporate Stationary and Website Design & Build
Having worked as a Director of Business Affairs for Bullseye for several years, Surrey-based Laura Wood contacted Flint & Tinder to see if we could help realise her dream of setting up her own lifestyle management business. Whilst Laura had a name for the business – Your Lifestyle Angel – she didn’t have anything else a business needs when starting out such as a logo, brand identity, corporate stationary and a website.
Laura’s brief regarding the visual style of the designs requested that the Your Lifestyle Angel branding looked contemporary, feminine, professional and if possible, should contain pink as a key colour.
Laura understood the importance of keeping a website regularly maintained and updated and as a result was keen to use WordPress as the basis for her custom site.
For the brand indentity and logo, Flint & Tinder created three initial ideas based on Laura’s brief and subsequent project meetings. The final identity produced ended up being an amalgamation of two of these ideas; the visual motif of white feathers on a white background from one and the logo from another.
With the brand identity approved, we designed Laura a set of corporate stationary items consisting of a letterhead, compliment slip and business card. For the business card we proposed a slightly unorthodox approach to displaying the information it contained in order to emphasis Laura’s personal approach to lifestyle management and the manner of the business itself. Instead of merely listing her email address and contact number, these details were included in a paragraph of text written in the same style as a verbal introduction.