About Us

Adam Allaway – Freelance Graphic Designer
I am a freelance graphic designer from Southsea, which is located in the picturesque southern tip of Portsmouth in Hampshire. I produce graphic design work for websites, branding identities and print. Flint & Tinder is me and when I need it, a helping hand from a few like-minded people I know.

This blog is a catalog of all my interests, I hope you find something you like too.

Flint & Tinder Design

For me, the name Flint & Tinder is more than a brand name; it’s a description of the way I work and my approach to graphic design.
I believe good graphic design always starts with good ideas; however good ideas are hard to come by. Contrary to what people believe, good ideas rarely come from nowhere, usually they come about as the result of hours of exploration and consideration. Good ideas not only have to be able to be converted into something visually appealing, but they must be considerate of their target market and also effectively communicate the message of the business behind it.
You could say that design is my life. I watch films about it, I read about it and I try to consume it as much as possible. It’s my passion and it fuels the fire inside me to consistently do bigger and better things. Whilst the commercial experience I have gained in working as both an in-house and agency-employed graphic designer has meant that I have picked up many different skills including print design, branding, web design, motion-graphics and video production, it’s ideas that I’m best at. What I don’t know is your business and that’s where you come in.
Using flint & tinder is an antiquated method to create fire. The flint provides the spark and the tinder provides the fuel. I think it sums up a good working relationship. Without each other the objects have limited uses but together they can create something beautiful and more than the sum of their parts. With a client’s input and co-operation, I always aim to find out as much as I can about the company I’m working with and the industry they’re in. This knowledge, combined with the expertise of the client and the sparks of creativity that I bring, is how the really good ideas come about.