Archived entries for Advertising

New Old Spice “Jungle” Ad – Have they lost it?

Old Spice – Jungle Wilderness by be_motion

I discovered today that there’s a new Ad out in the Old Spice series which we’ve been tracking here at Flint & Tinder for a while: the ads, the spoof.

I have to admit, I don’t like this new one for a multitude of reasons which include:
1) The new guy – he’s just not as good
2) The way he walks is ridiculous
3) The amount of CGI that is noticeably used in this new ad.

Overall I don’t really think this is that effective and damages a lot of the hard work done by the old ads. I guess it goes to show (see subsequent Cadbury’s ads after the “Gorilla”) that a good idea should only be milked for so long.

What do you think?

A graphic designer’s trip from Portsmouth to London

Last week, my partner Gemma and I took a trip up from Portsmouth to see the fireworks display at Battersea Park. As these days I seem to have a pervading sense of guilt whenever I take time out from work and don’t utilise it to do something productive, I decided to make a visual diary of the trip from a designer’s perspective. The end result being this blog post.

I’m actually really glad I did it because not only was a good exercise for me to critique the work of others, but it should give you, dear reader, a good insight into how the mind of designer processes the constant stream of stimuli we are all bombarded with everyday. Especially those of course, who live in London.

I hope enjoy reading it.

From Southsea to Fratton

The first piece of design that caught my eye was this beautiful lettering on what I assume is still a pub in Goldsmith’s Avenue. When I think about it, I can’t ever remember seeing the pub open so may be it’s been converted into flats. Regardless of that the building is now used for, I’m really glad the owner has still kept this lovely original sign. Portsmouth is actually blessed with quite a nice array of beautiful examples of signage typography, so perhaps at some point in the future I’ll try and collate a few more pictures for this blog.

South West Train to Clapham

Whilst I usually try to take in the views whenever I travel anywhere, the route from Portsmouth to London is not exactly awash with new and exciting scenery at every turn. Because of this, I figured I’d use the time to make a bit of a dent in my ever-increasing reading pile that sits next to my desk. Having just finished ‘Studio Culture’ (which will form the basis of a new blog post soon), the next book on my list is ‘Just My Type’ by Simon Garfield. I haven’t read that much of it yet, but what I have read is surprisingly revelatory. Without giving too much away, who knew a book about fonts would contain tales of incest, rape and bestiality? Not I, that’s for sure.

.net Magazine and Just My Type by Simon Garfield

Clapham and West Norwood Station

All throughout the day, these ads were everywhere, seemingly taunting me. From what I gather they are adverts for a new newspaper launched by the publishers of The Independant simply called ‘i’. The paper is effectively a scaled down and condensed version of it’s older sibling aimed at busy workers and younger readers who don’t have the time to sit down and read a complete quality broadsheet from front to back cover, but still wish to keep abreast of global news developments. Whilst I think the paper itself is a great idea, I really can’t say the same about these ads.

In many aspects it’s the visual equivalent of the Timbaland song ‘The Way I Are’ – a reasonably witty concept utterly ruined by the fact that the idea itself only works through the use of terrible grammar. In my opinion, that bad grammar makes the concept null and void. If an idea can’t work without the use of proper words then theoretically it doesn’t exist at all.

I find it interesting that this ad is also used for a paper that is aimed at intelligent savvy individuals. The kind of people who would scoff at the poor use of grammar and think less of the paper for stooping to that level of linguistic idoicy. The kind of people like me I guess.

i is all you need for 20p

i is. Are you?

Kingsway Square

After lunch at West Norwood, our next destination was to head for Kingsway Square for a roof-terrace view of the fireworks over in nearby Battersea Park. Whilst the fireworks were amazing, I was probably more impressed with the building itself. From what I gather Kingsway Square used to be a former College that has been completely turned into beautiful modern flats. Whilst walking through the huge corridors reminded me a little bit of the hotel in The Shining, there was the odd bit of beautiful typography to admire and of course, the roof terrace would be worth the (probably quite considerable) rental costs alone.

kingsway square

great hall - kingsway square

Unfortunately I had to take all these pics with my iPhone 3G which is hardly known for it’s crisp photographic images, especially at night. Because of this, I decided to take a few pics of the fireworks through the Hipstamatic app because for some reason dark images come out better through that. Anyway, I hope you can get an idea of just how amazing a view the roof-terrace of the building has.

view from Kingsway Square

battersea park fireworks

The long way home

After a rather sleepy and tipsy train journey journey home, I spotted the advert pictured below and liked the concept. It’s a bit hard to make out but the tagline at the bottom reads “The new Sportage. A little bit more adventurous.” Pictured above it is what I presume is a photo of said car with the clever addition of a couple of unicycles (as opposed to standard bicycles) attached to the bike rack. Yes, ok, the design is not exactly pushing any envelopes and the concept will hardly win them a yellow pencil, but on a day where good advertising appeared to be very thin on the ground, this advert stood as a coherent idea, well executed. For that I think it deserves a bit of praise for that simple premise seems to be beyond many an advertising agency in 2010.

Kia billboard advert

Sesame Street Old spice Spoof

The brilliant following video was brought to my attention by the talented Mark over at Spindrift Media. For those of you who didn’t read read my earlier post on the superb Old Spice ads, then be sure to watch them first by clicking here.

Inventive Graphic design in Advertising

Here is a few examples of really good print ads I have seen and collated over the last couple of years. I apologise that I can’t credit them all correctly but it would take me far too long.

Most of the examples show just how powerful a tool Photoshop is and how great graphic design always begins with a great idea. As Flint & Tinder it is my job to specialise in great ideas so if you’re looking to get any graphic design for either or web or print commissioned, particularly if you are in either Portsmouth, Southsea, Hampshire or West Sussex, then please check out my site at and see just what I can do for you.

inventive advertising portsmouth southsea

government advice smoking graphic design hampshire

advertising marketing portsmouth hampshire

witty marketing southsea hampshire

graphic design travel agent hampshire

great ideas marketing portsmouth

photoshop hampshire

quality graphic design for print

graphic design for advertising portsmouth

graphic design for charity hampshire

I know it’s a bit self-indulgent, but I thought I’d put in one of Flint & Tinder’s own designs in here as well. Below is a concept for a cleaning company I produced during my last agency position. Unfortunately they decided to go for a more human approach to their imagery instead. This does mean of course that this idea is going to waste, so if you’re a cleaning company looking for some new ads or a new website, get in touch here.

flint & tinder graphic design advertising marketing

Brilliant TV ads – Old Spice

About a month back I saw a great ad for Old Spice which was played during the Superbowl. I have just learnt today that they have released an equally good sequel. If you not seen them before, then check them both out below. Genius!

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